“A Gen Z employee asked if we could use our Gen Z ERG as a real sounding board,” Rascoff continued. “I now meet with that group monthly, and their unfiltered perspective has directly influenced how I think about our products, culture, and user experience.”
The FCC's obsession with diversity, equity and inclusion as part of the deal is stranger, if only because it appears to fall outside of the commission's purpose of maintaining fair competition in the telecommunications industry. It does fit with other mergers the FCC has approved under Carr, however. Skydance's acquisition of Paramount was approved in 2025 under the condition it wouldn't establish any DEI programs.
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For content creators, this commercial evolution might create new opportunities to monetize AI visibility beyond indirect traffic benefits. If platforms begin sharing revenue with cited sources, strong AI visibility could become directly profitable. If sponsored placements become normalized, there might be ways to amplify your organic visibility through paid promotion similar to how PPC complements SEO.